Attribution Logic
The platform uses Last-click attribution model i.e the conversion is attributed to the last paid marketing channel the user interacted...
Dashboard Metrics
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Date Range
The various date ranges available for selection are – Yesterday Last 7 days Last 30 days Last Month This Month... -
Metrics
Spend The estimated total amount of money spent on your paid marketing campaigns. Visits The unique number of clicks... -
Overall Website Performance
The dashboard populates your overall website data below the paid marketing data. Since paid marketing activities play an important role... -
Overview
The OnlineSales Dashboard is your one-stop tool to track your digital marketing journey. By selecting the date range, you can... -
Performance Comparison
The dashboard helps you compare the metrics that define your paid marketing. For example, you can see the amount spent...