What is “Category led” strategy?
These are the strategy as per the product category in your “product feed”.
Tough to digest? No worries. Let’s take an example.
Say Store “A” sells pants and apparel and accessories. Here is how this will look like:
You can click on the play button to change the activate/pause the particular product category.
How to launch custom led strategy?
If you are not happy with recommended Category based strategies, you can define custom strategies at the merchandise level you want.
Add a new Custom Strategy. Define the merchandise level at which you want to launch the strategy.
Once the merchandise is selected, you can add the audience, device and geo from the experts’ library or define your own.