Attribution Logic

The platform uses Last-click attribution model i.e the conversion is attributed to the last paid marketing channel the user interacted with.

The attribution window is a 30-day click window.

Scenario 1 (within 30-days)

The first click by a user is on a Facebook ad

Second click via Google ad

Third click via organic

Channel Transaction Count
Facebook 1
Google 0
Online Sales Dashboard 1 (attributed to Google)

Scenario 2 (within 28-day)

The first click organic

Second click Google ad

Third click via Facebook ad

Channel Transaction Count
Facebook 1
Google 0
Online Sales Dashboard 1 (attributed to Facebook)

Scenario 3 (within 28-day)

The first and last click organic

Channel Transaction Count
Facebook 0
Google 0
Online Sales Dashboard 0

 

 

Updated on December 11, 2017

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