The Campaign Depth showcases four metrics – Total SKUs, Active Ads, Active Keywords and Optimization Changes. (Screenshot below)
Total SKUs – these are the total number of products present in the feed attached to the platform. These will include both in stock and out of stock products.
Active Ads – these would include the all eligible ads that are a part of active campaigns.
Active Keywords – these would include the all eligible keywords that are a part of active campaigns.
Optimization Changes – this number displays the total number of suggestions that were acted and implemented by the system. Suggestions would encompass bid, budget, device, ad scheduling, positive and negative keyword addition etc.