- How to decide spends & target metric (impressions / visitors/ revenue/ transactions)
Step 1: Click on the pencil icon
Step 2: This will expand the box you can edit the budget and the target metric as shown
- How to change channel (Google search/display/shopping/ facebook /facebook DPA) split?
Step 1: Tick on the particular channel box & Input the split using the scrollers.
Step 2: If the total is less than or greater than 100 %, click on the “fix it” button.
Step 3: Click on “Save” to save the new split.
- How to add a new channel?
Say initially only two channels viz, Google search and Google display was selected and now you add or pause a particular channel. Follow the same steps as above and the system will prompt you something like this-
-If you paused an existing channel