Two types of bid optimizations are suggested.
Bid Up Suggestions
The system may suggest to bid higher on ad entities that show promise or have been performing consistently well.
Bid Down Suggestions
The system suggests to bid lower on ad entities that have not been performing well. Such suggestions are geared towards reducing spend wastage.
Bid are analysed and optimized for the following ad entities:
- Ad Groups
- Ad Sets (FB)
- User Lists
- Product Groups (Google Shopping)