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  5. How can one investigate a drop in Impressions?
  1. Home
  2. Acquire
  3. Dashboard
  4. Summary Trend
  5. Frequently Asked Questions
  6. How can one investigate a drop in Impressions?

How can one investigate a drop in Impressions?

In order to find out a drop in impressions from the Summary trend, you need to first choose a date range where you want to investigate for a drop. Eg: choose the last 7-days from the date range filter and then plot impressions from the summary graph dropdown. In case the trend for the impressions line is continuously decreasing, there is a drop.

What should you do next?

Plot spends on the summary graph. If the trend for spends is decreasing in proportion to your impressions then check the FAQ – How can one investigate a drop in spends?

Updated on December 6, 2017

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