In order to find out a drop in spends from the Summary trend, you need to first choose a date range where you want to investigate for a drop. Eg: choose the last 7-days from the date range filter and then plot spends from the summary graph dropdown. In case the trend for the spends line is continuously decreasing, there is a drop.
What should you do next?
Look at strategies you’ve created on the Goals tab to find out which strategy is contributing to a major drop in ad spends.
Once the strategy is located, click on the strategy card which reveals the strategy trend, channel & campaign performance.
Check if the campaigns are in the active state. For further queries, you can reach out to our Data experts through the support chat.