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  5. How can one investigate a drop in spends?
  1. Home
  2. Acquire
  3. Dashboard
  4. Summary Trend
  5. Frequently Asked Questions
  6. How can one investigate a drop in spends?

How can one investigate a drop in spends?

In order to find out a drop in spends from the Summary trend, you need to first choose a date range where you want to investigate for a drop. Eg: choose the last 7-days from the date range filter and then plot spends from the summary graph dropdown. In case the trend for the spends line is continuously decreasing, there is a drop.

What should you do next?

Look at strategies you’ve created on the Goals tab to find out which strategy is contributing to a major drop in ad spends.

Once the strategy is located, click on the strategy card which reveals the strategy trend, channel & campaign performance.

Check if the campaigns are in the active state. For further queries, you can reach out to our Data experts through the support chat.

Updated on December 6, 2017

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