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How do I understand the projected impact of a suggestion?

Every OnlineSales.ai suggestion is supplemented with the projected impact it’s action will have on:

  1. Marketing Spend
  2. Transactions

This projection is for the forward looking seven day window.

Suggestions that are geared towards reducing ineffective spend will have a negative spend impact (as shown below).

Suggestions that are geared towards boosting transactions will have a positive transaction impact (as shown below).

Updated on January 11, 2017

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