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  6. Is there a difference between Visits, Clicks and Sessions?

Is there a difference between Visits, Clicks and Sessions?

Visits, Clicks and Session are all metrics that indicate the traffic being generated through ads, but there are subtle differences between these three that set them apart. The below illustrates the difference –

  • Visits – Visits are the unique number of clicks leading to your site from the paid marketing ads.
  • Clicks – Clicks are the number of clicks on your ad, all clicks may not be from unique users.
  • Sessions – A session is initiated post-click
Updated on April 30, 2018

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