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MPA (Carousel Ads)

The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.


Text: 125 characters

Headline: 40 characters

Product Description: 20 characters


Creatives : Image (Min 600 x 600 px) File format: Jpeg, png.

Use cases: Here are few examples of different combinations

Frequently Asked Questions (FAQ)

What do you need from me for starting this ad format?

Short Answer : 3 things

  1.  5 to 10 creative images to be used in frames
  2.  A list with one row for each creative image as below

      3.  Target Audience (optional) – Say Remarketing or interest-based audience buckets or lookalike audience.

When to use this ad format?

Typically advertisers across the world use the format to promote either product categories or specific product range. For example, Your store offers apparels for men. Now You can either use a different type of t-shirts in each card and show it as a single category MPA ad or use t-shirts, pants, long sleeve shirts & hoodies as a separate card in a single MPA ad.

How to test landing pages?

Say you are using category-specific MPA ad, you can use a category landing page or specific product pages. We recommend using both and doing A/B testing. Alternatively, say you are using all categories in a single MPA ad. In that case, we recommend using a sale page or category specific page. (You can A/B test here too)

What are the best practices?



Updated on April 30, 2018

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