How to pause a Goal?
Click on the “Play button” to pause/un-pause a goal. This will pause all the strategies and campaigns managed by the Goal.
For example, Your Goal is “Transaction Goal” and a google search & facebook strategy is mapped to that goal. When you pause the goal all the campaigns under these two strategies will be paused.
When does Goal gets paused (automatically)?
Does it sound weird? No worries,! Auto goal pausing happens only when the system has enough data to projects that the current objectives are not being met or the budget was exhausted.
Example: You have a budget as $10k and target revenue as $20k. Now in first 2 weeks of the month say the goal spends the complete budget and achieve the goal, the goal will get auto paused.
How to pause a channel?
How to pause a strategy?
Go to Strategy tab and pause particular strategy(s)
Same applies to pausing Campaigns, Geos, Device & audiences.
Note: When we pause a particular channel/strategy/ campaigns, the budget is reallocated to the active ones.