The slideshow ad format allows you to create gif like content & can showcase up to ten cards within a single ad, each with its own link. With more creatives within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Text: 125 characters
Headline: 40 characters
Creatives : Min 3 Images for each carousal card. | Dimensions:Min 600 x 600 px | File format: Jpeg, png.
Slideshow ads typically helps generate a story. When you want a large number of products (say 20) to be shown in a single ad. This is the best ad type. Use 5 products with a 1 sec interval in 4 carousal cards and you are good to go.
E.g. Say you are a car brand.
You can show front , right & left profile of the same product in a single card.
Frequently Asked Questions (FAQ)
When to use this ad format?
Typically advertisers across the world use the format to promote either product categories or specific product range. For example, Your store offers apparels for men. Now You can either use a different color of the same t shirt in one card and maybe different product color variations in other cards.
What do you need from me for starting this ad format?
Short Answer : 3 things
- Creatives for each slideshow card (Min: 3 for each card)
- Ad text- As specified earlier.
- Target Audience- Say Remarketing or interest-based audience buckets or lookalike audience.
What are the best practices?
The guidelines which apply for MPA (carousal) ads do apply to slideshow ads.