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  5. Why do I need to set up OnlineSales.ai’s tracking code on my online store?

Why do I need to set up OnlineSales.ai’s tracking code on my online store?

OnlineSales.ai’s tracking code helps us gather valuable consumer behavior information in real time. This information enables the following aspects of the OnlineSales.ai platform:

  • Real-time bid optimizations on product ads on Google and Facebook.
  • Enhanced consumer tagging and user list creations for focussed remarketing campaigns across Google, Facebook and email.
  • Orders and revenue tracking for accurate and real-time data reporting.
  • Cart analytics over key metrics such as abandonment rates, AOV etc.

Additionally, OnlineSales.ai’s tracking code also serves as a container pixel for all other Google and Facebook pixels. These pixels are configured automatically once the OnlineSales.ai code is enabled on your website.

Setup steps for OnlineSales.ai’s code depend on the eCommerce backend of your store.

Here are some helpful ‘how to’ videos:

Updated on May 8, 2018

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