Google Merchant Centre account is where your product feed is housed. The feed provided to GMC in most cases is as is that gets pulled from your e-commerce store. OnlineSales.ai’s feed management tool chips in to make changes to the title, description, images etc. For instance, the title is stuffed with key attributes like Brand, Color, Size, Product, Gender to make sure Google is able to easily identify and serve your ads. In order to upload the changes made in your product feed to GMC, we need access to your account.
Updated on June 27, 2017